PUBG Mobile

During my internship at ZAM, I also had the opportunity to contribute to a few assets for PUBG Mobile, one of the world’s most popular battle royale games known for its intense gameplay, massive global audience, and constantly evolving seasonal content. Even though my role was small, being trusted to support a brand with such a massive presence was both exciting and humbling.

Working within PUBG Mobile’s established visual system taught me how crucial consistency, clarity, and brand identity are when designing for a global audience. I learned how typography choices can elevate intensity, how color contrast affects visibility on fast-paced promotional assets, and how layout needs to guide the eye quickly and efficiently. Those early lessons sharpened my understanding of visual hierarchy, scalability, and adaptability across platforms. I am deeply grateful for that experience because it pushed me to think more strategically and helped build the creative discipline I rely on today.